The stakes are clear: to know the visitors, to conquer new ones and to build loyalty.

To achieve this, a 360° strategy has been put in place. This is based on:

• The centralisation of all data
• Packaging via the creation of competitions
• Analysis and segmentation of the data collected
• Communication via targeted campaigns (mailing, sms, etc.)

All these actions enable each centre to refine its marketing and sales strategy.

In 2021, more than ever, visitors are at the heart of our concerns.