SCC Much More Than Retail

Published on December 12, 2019%

More than half a century after creating the first shopping centre in Europe, SCC is reaffirming its position as an innovative leader in the sector by reinventing and rethinking the shopping centre of tomorrow. To reflect its vision and ambitions, SCC has adopted a new signature: Much More Than Retail.

Much More Than Retail is about offering a new generation of destination where the shopping centre becomes a hyper-place for exchanges, encounters and experiences, a real centre of attraction in the heart of the city. More than just a retail destination, SCC proposes to enrich the visitor's experience in unique places that break with the traditions of traditional industry.

“The public is above all looking for experiences: shopping centres must therefore be redesigned as more than just a retail destination. The shopping centre becomes a genuine place of exchange, encounters and experiences, a choice destination. The new tagline 'Much More Than Retail' is a reflection of our vision and ambitions to make the shopping centre of tomorrow a destination in its own right,” says Birger Strom, President of SCC Shopping Centre Company.

Like a raison d'être, the new Much More Than Retail tagline has been integrated into the SCC Shopping Centre Company logo and graphic charter. Among the emblematic projects underway, the transformation of the Evry 2 shopping centre to meet the powerful transformation of the Greater South Paris area and consumer expectations. Totally new in the Ile de France region, LE SPOT will bring together leisure and cultural destinations, a redesigned retail offer and a brand new food concept designed with Chef Grégory Cohen.
A genuine meeting point and place for sharing, LE SPOT will offer activities throughout the year, with a programme of events aimed at families in particular. With the ambition of becoming the future destination of Greater Paris South, with more than 18 million visitors per year, LE SPOT is based on a clever “public-private” partnership, initiated as part of Greater Paris.

In Italy, accessible by 3.4 million people in just 30 minutes and by metro line 1 from the centre of Milan, MILANORD 2 is the shopping stop of “Lesiure Valley”. A new retail, food & beverage and leisure destination covering more than 168,000 sqm, MILANORD 2 is the first of this new generation Much More Than Retail.

Also in Italy, three metro stops from the Colosseum, Mercati Generali will open in 2022 and will offer a complete range of products and services over 82,000 sqm, aiming to create the “leading leisure destination” in Rome. The extremely varied offer of culture, leisure, food & beverage will be integrated into the most extensive commercial offer in the city.