Adapted to the specificities of each site, our teams integrate all the most relevant sectors (retail, leisure, F&B, specialty rental, new concepts, etc.). After analyzing the financial situation and the study of the competitive environment, they develop and implement a strategy to maximize attractiveness while reducing vacancy. Definition of the merchandising mix, prospecting for leading brands,
identification of differentiating concepts, relationships with the client for commercial and financial strategy, rental renewals: all these services contribute directly to increasing performance. They are the pledge of a strong and balanced relationship with tenants.
ADAPTING TO THE MARKET WITH THE CREATION OF A DEDICATED RENEWALS DEPARTMENT
Today more than ever, analysing, negotiating and monitoring renewals require a combination of business and legal skills in order to respond appropriately to retailers and achieve the objectives set by our clients. It is important to be able to understand the business models of the brands in order to link them with the legal aspect of renewals. It is in this context that SCC offers its expertise in this area.
- Studying the commercial offer and the competition
- Defining the commercial action plan
- Monitoring and prospecting target brands
- Customer relations
- Relation with the principal for commercial and financial strategy
- Renewal of leases in advance, and in line with the changes in merchandising plans